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In this grim age of Trump and Brexit, online fury is a dead end for the left http://www.theguardian.co...
In this grim age of Trump and Brexit, online fury is a dead end for the left http://www.theguardian.co...
8 years ago
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if swearing, Nazi analogies, decreasing interest in other sides of the argument and a tendency to get lost in explosive rows now define an increasing share of political discourse, we all know where that change is fundamentally rooted. It begins and ends online – where, as the US tech pioneer Jaron Lanier puts it, the algorithms that decide whether something gets pushed towards prominence or is buried in the digital undergrowth are “neither liberal nor conservative … just pro-paranoia, pro-irritability, and pro-general assholeness”. (He swears, too.) The only real beneficiaries are the northern Californian billionaires who have built advertising empires on annoyance and misanthropy.
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What are all these rituals of confrontation actually for? In the face of an audience that is constantly distracted by smartphone screens, what seems to count is the duty to try and create clips that turn into online memes, so that this or that programme can crash-land in as many news feeds as possible, and thereby justify its existence. The main casualty, clearly, is any coherent sense of what might actually be happening to the world.
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