At some point, the multi-dimensional reality will clash with the supposed two-dimensional narrative. The cute catchphrases and the sober speeches will no longer be able to act as the glue between what the company thinks it is, and what it really is. You can also wrap together so much PR ganache over what is a pile of turd. And who knows, maybe they are not even that good at that either. This, after all, is a company that once thought comparing itself to a chair was a good idea.

Facebook, The PR Firm - Margins by Ranjan Roy and Can Duruk

3nding:

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